Monday, October 21, 2013

Superheros Get Booboos Too!

I found this ad as I was on Google, struggling to find an ad that I could enjoy analyzing. I settled with the Band Aid Brand. This is an iconic bandage brand in America to the  point where no one asks for a bandage, we ask for a Band Aid. This advertisement depicts the hand of the giant, green Avenger, the Hulk. The Hulk has a Band Aid wrapped around his index finger. This makes the statement that even though he's a strong superhero, he still uses bandages sometimes. When a superhero needs a bandage, they go to the brand as tough and strong as them, so the obvious choice would be the Band Aid Brand. The audience could be anyone from a young kid who dreams of being a superhero or an adult who's a fan of the hit movie, The Avengers. This advertisement is very persuasive in selling the strength of the Band Aid Brand.

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