In Deeper Analysis

In deeper analysis to my last blog entry, I want to discuss the two commercials again. To give a deeper meaning to the commercials as a whole, but stating the main ideas I see within them. To begin with, the Volkswagen commercial with mini Darth Vader, has the scene set in the picket fence, cookie cutter, American Dream house. The family is the ideal American family with the happy husband and wife with the 2.5 kids and a dog. The mini Vader takes you to the aspect of childhood, when everyone has a dream of becoming one of their heroes or idols. (For my dad, who is of German, Irish, and Scottish descent, he wanted to become a Native American Indian. As for myself, I dreamed of being a scientist, working up concoctions of soap, shampoo, conditioner, and toothpaste in my bathroom.) The whole commercial is set around the ideal life, which leads up to the dream coming true for the mini Darth Vader.

As for the second commercial, with the young, heavyset jogger, the ideal of reaching a dream or goal is still there. Even in the middle of nowhere, in the early morning, this heavyset boy is running to reach his goal. This commercial makes a statement to most of America, because obesity is a major problem in the United States. The commercial is meant to give you the motivation to be active in trying to reach you goal, and that with the help of the Nike brand, you goal can be achieved. Whether it’s a dream or a goal, if you put in the effort, it can all become a reality.